The Work

Copywriting a range of deliverables for HSBC’s Premier Credit Card offering—including landing page, welcome pack, prospect pack, A5 fold out and eDM—which were then tweaked for multiple audiences.

Agency – JWT

The Words

The HSBC Premier Credit Card offers you a new range of travel benefits throughout your journey, from discounts on bookings to insurance while you’re away. You’ll get rewards every time you pay with your card, at home or abroad, putting you in good hands wherever you’re going.