Brand voice, Creative & Copywriting Services

Headshot of Julian Abel, professional copywriter and creative.

  • I can help you find and shape your voice, define it in a way that’s helpful and practical, and bring it to life everywhere you show up – from your smallest small print to your biggest hero marketing piece.

    Want a strong, distinctive voice that your audience listens to?

  • If your website isn’t getting leads because it lacks personality, or clarity, or both, I can help. I specialise in writing clear, characterful, optimised websites for small businesses and SMEs.

    Want thoughtfully-crafted website copy ?

  • There’s never been a better time to push ideas to the edge of madness. It’s the only logical thing to do if you want to stand out. And that’s what I do, from social-first campaigns to pitch-winning concepts.

    Want creative campaigns that get people talking (and buying)?

  • While it’s nice to be niche, I’m a fairly versatile chap and bring over 15 years in helping companies bring alive their stories. Whatever I write for you, every word is chosen carefully and with your audience wedged in my mind.

    Got a project you’re thinking about?

  • Whether you want to develop your personal voice on LinkedIn, or leave a powerful legacy with a self-published book, I can work behind-the-scenes as your ghostwriter.

    Looking for a ghostwriter to tell your story?

Get in touch

Your words reveal everything about you. I’ll choose them carefully.

There are no shortcuts to persuasive copy and stand-out creative. They need strategic thinking, cultural understanding, and above all, emotional resonance. Here’s how I help get you from A to Z:

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Are you a small business or start up ready to turn months of brand planning into reality?

Or a busy marketer with more pressure and less budget to make an impact?

Or maybe you want an expert to write your copy so you don’t have to?

Let’s talk and see if it’s a right fit.

Book a free 30-minute call
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Creative fire
(without the hire)

Freelancing copywriting for agencies is a team sport. And I’m a team player. I support agencies with words, ideas and concepts – from conceptual campaigns, websites, brand guides, video scripts, to beyond.

Freelance copy & creative for agencies

Download my little upfront agency guide
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Copywriting retainer for brands & businesses

I work on retainers for 1-2 days per week providing copy, content and concepts  across your PR, advertising and marketing. Imagine your very own brand voice champion consistently delivering high-performing content. That’s me,
my friend.

Book a free 30-minute call
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Trusted by clients large & small

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  • Cruise Routes

    “Julian worked with us at Cruise Routes to build an already existing brand, into one with a new concept and direction, and did so with creativity, authenticity and expertise. It has been a pleasure working with Julian and I know that we will continue to work together in the not-so- distant future.”

    Laura Radford, Marketing Manager at Cruise Routes

  • Boldspace

    “Julian is a fantastic thinker and accomplished copywriter who interrogates every brief and uses strategic creativity to solve business problems. He is also a great addition to any team on a personal level, with an infectious, positive energy and assured, senior presence.”

    Nick Ford-Young, Co-CEO, Boldspace | B Corp

  • Balearic Elements

    “Working with Julian on our website copy was a genuinely great experience. We started with a detailed discovery call, during which Julian took the time to really understand how we communicate, what matters most to us as a brand, and what we wanted our website to express. He asked the right questions, listened carefully, and quickly grasped our tone and values. The process felt collaborative and well-structured throughout, and the final copy reflects us perfectly – clear, warm, professional and authentic. We’re absolutely delighted with the result and wouldn’t hesitate to recommend Julian to anyone looking for thoughtful, high-quality copy.”

    Anna-Corina Meyer, Founder, Balearic Elements

  • Google

    "We were looking for a copywriter who understood content strategy and the tone required to write B2B copy but also engaging and fun to match the brand voice. Julian more than delivered. I wholeheartedly recommend Julian to anyone looking for a skilled copywriter."

    Jasmin Hopp, as part of Adecco UK on a project for Google UK

  • Boldspace

    "Julian is a talented copywriter with a great can-do attitude. He approaches every brief with thorough insight and consistently delivers a range of well-thought-out, original solutions. He's a pleasure to work with, bringing a calm and positive presence even in high-pressure situations."

    Neil Richardson, Creative Director at Boldspace

Let’s work together

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Headshot of Julian Abel, professional copywriter and creative.