BNY Mellon

To mark BNY’s 240th anniversary, the bank commissioned author Alexander Rose to write ‘Making Money For The World: A Brief History Of Bank Of New York Mellon’. I then summarised the 3000-word editorial into a digestible poetic narrative that could appear as a summary on the history section of the website.


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Copywriter - Julian Abel
Agency - Critical Mass



A rumble. Then a crash. Housing destroyed. Pre-war population halved. The nation in peril, close to collapse.

A group of gentlemen rose, like phoenix from the ash, to establish a Bank, and put the country’s national debt in the past.

Hamilton’s financial revolution ignited a boom. The Exchange bell rung, not a moment too soon. Credit revived, prosperity in sight, the era of trust gave the country back its might.

The Bank of New York funded canals and railroad lines, modernising the country through a ‘project of vast design’.

The era of enterprise took off. The age of the consumer had arrived. Sparking the era of innovation – and a nation, electrified.

Divestment. Reinvention. Resilience through wars. Advancing the future of finance, since 1784.

Faith in the name

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