The Abel behind the Words
Hi, I’m Julian
In my 15+ years as a professional copywriter the industry has had a full face lift. The skill of copywriting isn't the most valuable bit anymore. It's knowledge of the craft. What good copy does, how it works, and why it matters. Words are just the facade. Strategic thinking is where the real value is.
I don’t write words. I write strategy.
From finding and shaping your brand personality, to expressing it consistently across your website, emails and socials, I’ll get you to a place where your words have a heartbeat, your stories rouse emotions, and your brand becomes impossible to ignore.
Why work with me?
So many reasons. But here are five:
I’m obsessed with clarity and making sure every word has a purpose on the page . If it doesn’t speak to the readers’ motivations, engage or inspire, it gets the chop.
I only start writing once I intimately understand what you do, who you do it for, and why they should care. There are no shortcuts to strategic thinking.
Copywriting isn’t the only way I support you. I’m a strategic creative partner working by your side to challenge, reframe and push the boundaries.
I believe in connecting before selling. Everything I write for you is aimed at building trust and credibility.
You get an expert who’s studied from the best, worked with the best, and continues to learn new tools and skills to give the best.
Let’s work together
Fill in a few basics and I’ll do the rest.
