Meet your next copywriter
Hi, I’m Julian
I also go by Jules. I’m a senior brand and creative copywriter with a passion for words and ideas that inspire human connection. I bring positive energy, a curious mind and a transatlantic twang to every project we work on together.
Why should you work with me?
There are five things you should know:
I’m obsessed with clarity and making every word have a purpose. If it doesn’t drive action or tap into the readers’ motivations, it gets the chop.
I never skimp on research. I don’t start writing until I intimately understand what you do, who you do it for, and why they should care.
Copywriting isn’t the only way I help you. I’m a strategic creative partner working by your side to challenge, reframe and push the boundaries.
I believe in connecting before selling. Everything I write for you is aimed at building trust and credibility.
I’m a student of my craft and certified in everything from brand strategy, UX, conversion copywriting and email marketing.
What makes me Abel?In my 15+ years as a professional copywriter and creative, the industry has had a full face lift. The skill of copywriting isn't the most valuable bit anymore. It's knowledge of the craft. What good copy does, how it works, and why it matters. That’s why I continue to learn new tools and skills, take creative risks, and approach every project with curiosity.
About me‘The Laughing Heart’ by Charles Bukowski is one of my favourite poems. For me it’s about staying present, curious and open to opportunities. All things I try to bring to business and life.
Trusted by clients large & small
Let’s work together
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