Working with SanDisk’s shopper marketing agency on a smorgasbord of digital briefs, from email marketing and concepts for social advertising (right) to website copy, articles and advertorials. One of my highlights (below) was interviewing world-leading action photographers for a series of advertorials. After transcribing the interviews I structured the narratives around the photographers’ high-velocity careers and how they use SanDisk products in the most extreme conditions.
Advertorials / Website / Social / Advertising
SanDisk
Copywriter - Julian Abel
Agency - SMP