MALTS
Tone of voice / Manifesto / Website
Malts is a DTC brand owned by Diageo connecting consumers with 14 of the finest distilleries across Scotland. From developing a style guide to several website iterations, we created the home of Scottish whisky exploration – a world of craft and flavour that feels personal, immersive and enriching.
Copywriter - Julian Abel
Creative Director - Adam Gamble
Agency - Critical Mass
