I’m Julian. A freelance strategic copywriter for ambitious B2B companies, start ups and agencies.

Go from mimicry to meaning

We swim in an ocean of content written by no one. To no one.

Content that mimics the patterns but misses the pressure points. Technically-fluent. But emotionally vacant.

This is our reality.

But you can choose a different reality. You can choose to swim in a different direction. It’s where you’ll find the small percentage of B2B companies that get past launch and scale their businesses.

As a strategic copywriter I help steer you in the right direction with emotionally-resonant copy that speaks directly to the people who matter to you.

Want to stand out in the sea of same?

Featured work

LHH case study
Google case study
Mayakoba case study

  • "The whole team has nothing but praise for his craft, speed and insight. We work with Julian whenever we can."

    Jane Wooley, SMP

  • "We were looking for a copywriter who understood content strategy and the tone required to write B2B copy but also engaging and fun to match the brand voice. Julian more than delivered. I wholeheartedly recommend Julian to anyone looking for a skilled copywriter."

    Jasmin Hopp, as part of Adecco UK on a project for Google UK

  • "Julian joined an existing project and took no time to get up to speed. He is also great to work with, which is invaluable under tight deadlines."

    Alexandra Sturdza, Sustainability Consultant, Radley Yeldar