Abel Words is a strategic copywriting consultancy. More than words, we give voice to your brand, clarity to your messaging, and combine data and conversion techniques to persuade your audience to take action.

Your results are my reward

With over 15 years of experience as a professional copywriter, I’ve helped launch new brands and products, consulted for startups, and worked on global campaigns for leading agencies. But while seeing my work on tv, storefronts and billboards is rewarding, I’m most passionate about persuading your audience to say…

YES to your offer

YES to your solution

YES to your value

Want strategic thinking and persuasive copy that gets results?

  • Julian is a fantastic thinker and accomplished copywriter who interrogates every brief and uses strategic creativity to solve business problems. He is also a great addition to any team on a personal level, with an infectious, positive energy and assured, senior presence.

    Nick Ford-Young, Co-CEO, Boldspace | B Corp

  • "We were looking for a copywriter who understood content strategy and the tone required to write B2B copy but also engaging and fun to match the brand voice. Julian more than delivered. I wholeheartedly recommend Julian to anyone looking for a skilled copywriter."

    Jasmin Hopp, as part of Adecco UK on a project for Google UK

  • "The whole team has nothing but praise for his craft, speed and insight. We work with Julian whenever we can."

    Jane Wooley, SMP

  • "Julian joined an existing project and took no time to get up to speed. He is also great to work with, which is invaluable under tight deadlines."

    Alexandra Sturdza, Sustainability Consultant, Radley Yeldar

  • "Julian is a talented copywriter with a great can-do attitude. He approaches every brief with thorough insight and consistently delivers a range of well-thought-out, original solutions. He's a pleasure to work with, bringing a calm and positive presence even in high-pressure situations."


    Neil Richardson, Creative Director at Boldspace

As a former email copywriter and strategist for Google’s marketing agency, I can help you harness the power of email to attract, engage and delight your email list.

Email automation certification by Mailchimp
Certificate reading 'Mailchimp Certified'
Email Marketing Certified certificate issued to Julian Abel from HubSpot Academy.

Let’s work together

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