Design matters.
But words sell.
Invest in expert copywriting services for your marketing and see a return in clicks, calls and sales.

About Abel Words

Abel Words is Julian Abel, a London-based professional copywriter
providing content strategy and expert copywriting services to agencies
and organisations across the UK. From ideas and words for multi-media advertising campaigns to strategic website copy, apps and
scripts: my goal is the same—to communicate with clarity, purpose
and personality.

What I do

Content Strategy

A well-thought out content strategy leads to a successful user experience. Companies that invest in one will have a website that does what it’s supposed to: guide, engage and sell.


I’ve provided expert copywriting services to agencies and organisations since 2009. I’m quick to dissect a brief, understand the audiences’ motivations and write clear and effective copy.

Content Marketing

Good content isn’t enough anymore to inspire action. I can help you rise above the tidal wave of online messages with strategic content that’s consistent, useful and shareable.

Corporate Communications

Communicating a personality is essential in today’s corporate world. I can inject a voice in all types of corporate communications: from internal communications to annual and CR reports.

Want a quote? Email or call 07989 970720

Who I’ve worked with

I provide expert copywriting services to clients of all sizes, across several industries, from fintech companies and law firms to leading advertising and marketing agencies in London.