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Powerful copywriting.

Rooted in strategy.

Crafted with purpose.

Words are everything in business. They are your values and your promise. Your offer and your difference. They can inform, engage and influence – hooking minds and winning hearts. When used effectively, over and over again, they become more than words. They become your voice.

Copywriting that shows up for your customers

I write words that grab attention and create demand for products and services; helping start ups, brands, agencies and entrepreneurs to stand out and build their brands. 

Need a copywriter for a specific project?
See all professional copywriting services.



Reach and engage your audience quickly with compelling copy crafted with purpose and panache.


Verbal identity

Make what you say and how you say it (or your messaging and tone of voice) work together in harmony.


Outsourced Digital Marketing

Keep customers engaged throughout their lifecycle, from awareness to conversion, with targeted digital marketing campaigns.



I worked with Julian for the creation of a new web tool that we wanted to launch and to build an intricate email nurture journey for users of that tool, with several different paths. We were looking for a copywriter that would understand the tone required to write B2B copy and what our customers were hoping to get out of it, but wanted the content to also be engaging and fun, to match the voice of the brand. Julian more than delivered. He wrote the copy for everything that related to this tool launch- including brochures, emails and the actual websites of the online tool. This copywriting project was ongoing for over a year and Julian was our copywriter for the entire time. I wholeheartedly recommend Julian to everyone who is looking for a skilled copywriter.

Jasmin Hoppas part of Adecco UK on a project for Google UK

Julian started on an ongoing project and immediately understood the requirements. The whole team has nothing but praise for his speed and insight. We work with Julian whenever we can.

Jane WooleyStudio Manager, SMP Ltd, SanDisk

Julian worked with Condeco to support our re-branding exercise. He was excellent at understanding the brief and delivering good, clear and compelling copy. The Condeco product suite can be technical by nature and Julian worked around this by engaging with the key stakeholders to ensure he gained the main USP’s to get to the core messages. I would recommend Julian to any business looking to hire a copywriter and would not hesitate to work with him again.

Lynda LoweMarketing Director, Condeco

Julian developed a voice for our company. Vague ideas from our side were built upon to create copy far exceeding what we had hoped for. The highly technical aspects of our business were well understood and the clarity of the copy Julian produced reflected this. Would highly recommend Julian to anyone looking for a copywriter.

Marcus FranckCEO, Franck Energy

Julian has given a voice to our company, improving its communication with its customers and prospects by capturing the essence of our company’s vision and culture. His work has notably contributed to rebranding our company by developing and building a new verbal identity. Collaborating with Julian has been a great experience; he has always been proactive, helpful and met every deadline given to him. He was always ready to talk about the project, provide alternative options and accommodate my requests. I wouldn’t hesitate recommending or working with Julian again in the future.

Maria FenetraMarketing Director, Lamberti Construction Ltd.

Julian joined an existing project and took no time to get up to speed and get on with it. He is also great to work with, which is invaluable under tight deadlines.

Alexandra SturdzaSustainability Consultant at Radley Yeldar

Who is Abel Words?

I love everything about words: their roots, and how to plant them in the right place.


Book an introductory call to discuss your project.