Effective copywriting
Design matters. But words sell. Invest in your words and you’ll see a return in clicks, calls and sales.

About Abel Words

Abel Words is Julian Abel, a London-based professional copywriter providing content strategy and copywriting services to agencies and organisations across the UK. From ideas and words for multi-media advertising campaigns to strategic website copy, apps and scripts: my goal is the same—to communicate with clarity, purpose and personality.

What I do

Content Strategy

A robust content strategy leads to a successful user experience. Smart companies that invest in one will get an end product that does what it’s supposed to: guide, engage and sell.


I’ve provided copywriting services to agencies and organisations since 2009. I’m quick to dissect a brief, understand the audiences’ motivations and write effective copy that gets results.

Content Marketing

Good content isn’t enough to inspire action. I can help you rise above the tidal wave of mediocrity with strategic online content that is consistent, useful and shareable.

Corporate Communications

Communicating a personality is essential in today’s corporate world. I can inject a voice in all types of corporate communications: from internal communications to annual and CR reports.

Want a quote? Email or call 07989 970720

Who I’ve worked with

I provide copywriting services to clients of all sizes, across several industries, from technology start ups and professional services companies to leading advertising and marketing agencies in London.