Every communication
is an opportunity to inform, engage and persuade. We help you make the most of this opportunity.

About Abel Words

Since 2009 we have provided copywriting services to creative agencies and direct clients across London and beyond. Whether you need creative advertising to sell products, shopper marketing to boost category spend, or strategic website copy to guide user experience: our goal remains the same—to write copy that communicates with clarity, purpose and personality.

What we do

Content Strategy

A well thought-out content strategy is the key ingredient of any effective website. Smart companies that invest in content strategy will see the return in clicks, calls and sales.


Freelance copywriting since 2009, we’ve written all types of communications: from websites and videos scripts, emails and brochures, to advertising and in-store campaigns.

Content Marketing

Good content isn’t enough to get people talking. We can help you rise above the tidal wave of mediocrity with strategic online content that is consistent, useful and shareable.

Corporate Communications

Communicating a personality is essential in today’s corporate world. We inject a voice in all types of corporate communications: from company brochures to  annual and CR reports.

Want a quote? Email or call 07989 970720

Who we’ve worked with

We work with clients of all sizes, across several industries, from Fintech start ups and professional services companies to some of London’s leading creative agencies.