Great copywriting
is your opportunity to inform, engage and persuade. To guide your customers to click, call and buy. I can help you make the most of this opportunity.

About Abel Words

I’ve provided freelance copywriting services to creative agencies and direct clients across the UK and beyond since 2009. From creative advertising and shopper marketing campaigns to  strategic website copy, apps and scripts, my goal remains the same—to write copy that communicates with clarity, purpose and personality.

What I do

Content Strategy

A well thought-out content strategy is the key ingredient of any effective website. Smart companies that invest in content strategy will see the return in clicks, calls and sales.


Freelance copywriting since 2009, I’ve written all types of communications: from  advertising and in-store campaigns, websites and videos scripts, to direct marketing and company brochures.

Content Marketing

Good content isn’t enough to get people interested. I can help you rise above the tidal wave of mediocrity with strategic online content that is consistent, useful and shareable.

Corporate Communications

Communicating a personality is essential in today’s corporate world. I can inject a voice in all types of corporate communications: from internal communications to annual and CR reports.

Want a quote? Email or call 07989 970720

Who I’ve worked with

We work with clients of all sizes, across several industries, from Fintech start ups and professional services companies to some of London’s leading creative agencies.