Pay by Bank app, powered by Vocalink, is a revolutionary mobile payment system. It provides easy acess to your bank account for making simple, speedy and secure payments using your smartphone.
As a specialist Technology and Fintech Copywriter I was drafted in to develop the website content strategy and craft the content for the Pay by Bank App website. Working with Else’s UX team, we started out journey mapping three user groups: customers, retailers and banks.
One key challenge was how to show customers the experience of using the app while guiding retailers and banks through the technology. Once these distinct customer journeys were mapped out, I crafted the copy with a direct and human tone at the heart.