BARCLAYS

The Work

The Barclays Group Citizenship Report covers the Group’s social and environmental performance over the past year. I copy-edited the 2013 report, condensing what was previously a chunky 100-page report into around 40 pages, ensuring consistency in tone and style.

The Words

Building the ‘Go-To’ bank

 

We believe there is a real opportunity to build a customer focused, socially useful bank that generates sustainable returns to shareholders and wider stakeholders. This is a unique chance to build what we have described as the ‘Go-To’ bank.

 

Transforming Barclays and the way we do business –becoming the ‘Go-To’ bank – will be a long, challenging but also exciting journey. And the outcome will be worth the effort.

Agency – Black Sun