I’ll help you grow your business or brand online with direct, engaging and fully optimised copy that meets your customers where they are.
The copywriting process can change slightly depending on the strategy, research and collaboration involved. But generally this is how it goes.
Introductory call or zoom (or meet if you’re London-based) so I can learn about your business, your customers, and what you’d like to achieve.
I’ll use the information you provided to estimate the time needed for the project. If you’re happy you’ll pay the 50% deposit and I’ll get to work.
I’ll dive into your business, industry, competitors and target audience. This can sometimes involve stakeholder interviews, workshops, and keyword research – whatever benefits the project.
You’ll provide feedback on the first draft. This is where we make sure the tone and messaging are hitting the right level.
I’ll use your feedback to craft and finetune the copy ensuring every single word has an impact on the page.
I’ll provide the second draft and action any final feedback (hopefully minor at this stage).
Approval / Sign Off
If you’re happy, I’m happy. And so begins our beautiful working relationship.