Pay by Bank app, powered by Vocalink, is a revolutionary mobile payment system. It provides easy acess to your bank account for making simple, speedy and secure payments using your smartphone.
As a specialist technology and Fintech copywriter, I was drafted in to develop the website content strategy alongside Else’s UX team, which involved journey mapping three distinct user groups: customers, retailers and banks.
There were a few challenges to consider. For example, how to show the experience of using the app alongside a clear overview of how the sophisticated technology works. Once these challenges were ironed out, and we had a content strategy in place, I started drafting the copy.