I’ll help you grow your business or brand online with direct, engaging and fully optimised copy that meets your customers where they are.
Brand defining words.
Written in your voice.
Meeting your customers where they are.
Services
- Websites
- Landing pages
- Apps
- Advertising
- Brochures
- Articles
- Newsletters
- Video scripts
- Editorial
- Corporate and CSR reports
- Social Media
- Naming
Pricing: Quote on a project basis
Verbal identity
Working closely with you I’ll develop a verbal identity rooted in your strategy and focused on your business objectives.
Services
- TOV workshops
- Messaging development
- Verbal identity guidelines
Pricing: Quote on a project basis
Outsourced Digital Marketing
As an experienced digital marketing copywriter, I’ll help guide your customers through the marketing funnel, from awareness to conversion.
Services
- Email campaigns
- Landing pages
- Content Strategy & UX
- Toolkits
- Banners
- Content creation
Pricing: £400 day rate
The Process
The copywriting process can change slightly depending on the strategy, research and collaboration involved. But generally this is how it goes.
Step 1:
Call/Meet/Brief
Introductory call or zoom (or meet if you’re London-based) so I can learn about your business, your customers, and what you’d like to achieve.
Step 2:
Quote
I’ll use the information you provided to estimate the time needed for the project. If you’re happy you’ll pay the 50% deposit and I’ll get to work.
Step 3:
Research
I’ll dive into your business, industry, competitors and target audience. This can sometimes involve stakeholder interviews, workshops, and keyword research – whatever benefits the project.
Step 4:
Draft 1
You’ll provide feedback on the first draft. This is where we make sure the tone and messaging are hitting the right level.
Step 5:
Craft
I’ll use your feedback to craft and finetune the copy ensuring every single word has an impact on the page.
Step 6:
Draft 2
I’ll provide the second draft and action any final feedback (hopefully minor at this stage).
Step 7:
Approval / Sign Off
If you’re happy, I’m happy. And so begins our beautiful working relationship.
