Freelance copywriting since 2009, I’ve written all types of communications: from websites and videos scripts, emails and brochures, to advertising and in-store campaigns.
I’m more than a wordsmith-for-hire. I bring over ten years’ strategic marketing experience to every project, always thinking about how to use language to guide user experience.
Before my fingers touch the keyboard I’ll quickly get up to speed with the client brief (if you’re an agency) or your business goals (if you’re a direct client). I’ll help you to define what you want to say, how best to say it and where it will have the most impact. Whatever I write for you, a website or a brochure, I will ensure that every word is written with your target audience in mind.
Main copywriting services:
I work closely with UX and web designers providing online, mobile and app copywriting that is useful, engaging and persuasive.
I work with your planners, account teams, Art Directors and designers to create impactful shopper campaigns across mobile, online and instore.
I can strip away the complexity from products, translating technical features into clear and persuasive benefits.
I work with leading advertising agencies coming up with the ideas and words for global campaigns.
From internal to stakeholder communications, I cut through the business jargon and tell a company story in a clear, credible and human way.
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