Content strategy refers to the planning, development, and management of content, particularly in web development.
A content strategy is a must-have for businesses with complex propositions. Without one you’re essentially asking visitors to find what they’re looking for without any help. And with under 7 seconds to grab a website visitor’s attention, this is not a wise move.
So…how do you know if you need a website content strategy?
Do you have a complex proposition?
Do you offer multiple products or services?
Do you offer one product or service that serves multiple audiences?
If the answer is YES to any of these questions, then you absolutely need a content strategy. Let’s say you have three distinct audiences, for example: customers, businesses and retailers. You need to organise your content to cater to each audience. The needs of customers differ vastly to retailers. If you take them both on the same journey, they’ll say ‘adios’ before they reach the destination (i.e. your call to action). Take them on an individual journey with clear, bespoke benefits, and you may find they stick around for longer than 7 seconds.
As a content strategist and copywriter, I can help you define what’s important to each audience, develop multiple user journeys and map out a future-proof content strategy that guides the user experience. Then I’ll write the copy in your brand voice that guides each user to click, call and buy. I work closely with UX, marketing, design and management teams to launch new websites. I wholeheartedly believe it’s a team effort to bring a digital project to life. And the result is always better for it.